Digital Marketing Training - Course Contents
BASICS DIGITAL MARKETING
- Introduction To Online Digital Marketing
- Importance Of Digital Marketing
- How did Internet Marketing work?
- Traditional Vs. Digital Marketing
- Types of Digital Marketing
ANALYSIS AND KEYWORD RESEARCH
- Market Research
- Keyword Research And Analysis
- Types Of Keywords
- Tools Used For Keyword Research
- Localized Keyword Research
- Competitor Website Keyword Analysis
- Choosing Right Keywords To The Project
SEARCH ENGINE OPTIMIZATION (SEO)
- Introduction To Search Engine Optimization
- How Did Search Engine work?
- SEO Fundamentals & Concepts
- Understanding The SERP
- Google Processing
- Indexing
- Crawling
ON PAGE OPTIMIZATION
- Domain Selection
- Hosting Selection
- Meta Data Optimization
- URL Optimization
- Internal Linking
- 301 Redirection
- 404 Error Pages
- Canonical Implementation
- H1, H2, H3 Tags Optimization
- Image Optimization
- Landing Page Optimization
- No-Follow And Do-Follow
- Creating XML Sitemap
- Favicon
OFF PAGE OPTIMIZATION
- Link Building Tips & Techniques
- Difference Between White Hat And Black Hat SEO
- Alexa Rank, Domain
- Directory Submission
- Social Bookmarking Submission
- Search Engine Submission
- Web 2.0 Submission
- Article Submission
- Image Submission
- Video Submission
- PPT Submission
- Classified Submission
- Business Listing
- Blog Commenting
- Infographics Submission
- Profile link creations
SEO UPDATES AND ANALYSIS
- Google Panda
- Penguin
- Humming Bird Algorithm
- Google Penalties
- SEO Tools For Website Analysis And Optimization
- Competitor Website Analysis And Backlinks Building
- Backlinks Tracking, Monitoring, And Reporting
LOCAL BUSINESS & GOOGLE MAPPING
- Creating Local Listing In Search Engine
- Google Places Setup (Including Images, Videos, Map Etc)
- Search Engine Visibility Reports
- Verification Of Listing
- Google Reviews
GOOGLE ADWORDS OR PAY PER CLICK MARKETING (SEM)
- Google Adwords
- Introduction To Online Advertising And Adwords
- Adwords Account And Campaign Basics
- Ad-words Targeting And Placement
- Ad_words Bidding And Budgeting
- Ad words Tools
- Optimizing Performance
- Ads Type
- Bidding Strategies
- Search & Display Network
- Shopping Ads
- Video Ads
SOCIAL MEDIA OPTIMIZATION (SMO)
- Social Media Optimization
- Introduction To Social Media Networks
- Types Of Social Media Websites
- Social Media Optimization Concepts
- Facebook, Google+, LinkedIn,
- YouTube, Pinterest
- Hashtags
- Image Optimization
SOCIAL MEDIA MARKETING (SMM)
- Facebook Optimization
- Fan Page Vs Profile Vs Group
- Creating Facebook Page For Business
- Increasing Fans And Doing Marketing
- Facebook Analytics
- Facebook Advertising And Its Types In Detail
- Creating Advertising Campaigns,
- Creating Strong Profiles On Twitter
GOOGLE WEB ANALYTICS
- Getting Started With Google Analytics
- Navigating Google Analytics
- Real-Time Monitoring
- Audience
- Acquisition
- Demographics
WEBMASTER TOOLS
- Adding site and verification
- Setting Geo-target location
- Crawls stats and Errors
- Sitemaps
- txt and Links Removal