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Unlock Your Potential with the Best SEM Training Institute in Lucknow!

Join Softflew for comprehensive SEM courses, covering everything from basic principles to advanced strategies. Learn from Expert Instructors and Master SEM Today!

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Best SEM Training Institute in Lucknow?

Softflew offers best SEM training courses in Lucknow, designed to equip individuals with in-depth knowledge and practical skills in search engine marketing. Our course covers key strategies, including pay-per-click advertising and keyword targeting, to drive targeted traffic and increase conversions. We make sure you’re equipped with the skills to create effective SEM campaigns and maximise your return on investment. With our hands-on approach, you’ll learn how to effectively use platforms like Google Ads and Bing Ads to drive targeted traffic to websites and achieve marketing objectives.

  • Learn how to manage multiple ad campaigns simultaneously.
  • Dive into retargeting techniques for high conversion rates.
  • Understand audience segmentation for precision targeting.
  • Learn A/B testing for ad copy and landing pages.
  • Explore advanced bidding strategies to maximize budget efficiency.
  • Understand the role of Quality Score in Google Ads.
  • Dive into performance tracking to fine-tune campaigns.

Digital Marketing Training - Course Contents

BASICS DIGITAL MARKETING

  • Introduction To Online Digital Marketing
  • Importance Of Digital Marketing
  • How did Internet Marketing work?
  • Traditional Vs. Digital Marketing
  • Types of Digital Marketing

ON PAGE OPTIMIZATION

  • Domain Selection
  • Hosting Selection
  • Meta Data Optimization
  • URL Optimization
  • Internal Linking
  • 301 Redirection
  • 404 Error Pages
  • Canonical Implementation
  • H1, H2, H3 Tags Optimization
  • Image Optimization
  • Landing Page Optimization
  • No-Follow And Do-Follow
  • Creating XML Sitemap
  • Favicon

LOCAL BUSINESS & GOOGLE MAPPING

  • Creating Local Listing In Search Engine
  • Google Places Setup (Including Images, Videos, Map Etc)
  • Search Engine Visibility Reports
  • Verification Of Listing
  • Google Reviews

SOCIAL MEDIA MARKETING (SMM)

  • Facebook Optimization
  • Fan Page Vs Profile Vs Group
  • Creating Facebook Page For Business
  • Increasing Fans And Doing Marketing
  • Facebook Analytics
  • Facebook Advertising And Its Types In Detail
  • Creating Advertising Campaigns,
  • Creating Strong Profiles On Twitter

GOOGLE ADWORDS OR PAY PER CLICK MARKETING (SEM)

  • Google Adwords
  • Introduction To Online Advertising And Adwords
  • Adwords Account And Campaign Basics
  • Ad-words Targeting And Placement
  • Ad_words Bidding And Budgeting
  • Ad words Tools
  • Optimizing Performance
  • Ads Type
  • Bidding Strategies
  • Search & Display Network
  • Shopping Ads
  • Video Ads

GOOGLE WEB ANALYTICS

  • Getting Started With Google Analytics
  • Navigating Google Analytics
  • Real-Time Monitoring
  • Audience
  • Acquisition
  • Demographics

SEARCH ENGINE OPTIMIZATION (SEO)

  • Introduction To Search Engine Optimization
  • How Did Search Engine work?
  • SEO Fundamentals & Concepts
  • Understanding The SERP
  • Google Processing
  • Indexing
  • Crawling

SEO UPDATES AND ANALYSIS

  • Google Panda
  • Penguin
  • Humming Bird Algorithm
  • Google Penalties
  • SEO Tools For Website Analysis And Optimization
  • Competitor Website Analysis And Backlinks Building
  • Backlinks Tracking, Monitoring, And Reporting

OFF PAGE OPTIMIZATION

  • Link Building Tips & Techniques
  • Difference Between White Hat And Black Hat SEO
  • Alexa Rank, Domain
  • Directory Submission
  • Social Bookmarking Submission
  • Search Engine Submission
  • Web 2.0 Submission
  • Article Submission
  • Image Submission
  • Video Submission
  • PPT Submission
  • Classified Submission
  • Business Listing
  • Blog Commenting
  • Infographics Submission
  • Profile link creations

ANALYSIS AND KEYWORD RESEARCH

  • Market Research
  • Keyword Research And Analysis
  • Types Of Keywords
  • Tools Used For Keyword Research
  • Localized Keyword Research
  • Competitor Website Keyword Analysis
  • Choosing Right Keywords To The Project

WEBMASTER TOOLS

  • Adding site and verification
  • Setting Geo-target location
  • Crawls stats and Errors
  • Sitemaps
  • txt and Links Removal

Nirbhay Singh

Software Engineer

Have you ever wondered what it takes to bring complex tech projects to life?
I’m Nirbhay Singh, a Senior Software Engineer with a passion for transforming ideas into impactful solutions. With over 4 years of hands-on experience in the IT world, I’ve worked on everything from automation systems to cutting-edge platforms, and I’m here to guide you on a journey to mastering the skills that will shape the future of technology.
My journey began with a Diploma in Information Technology, followed by a B-Tech in Computer Science and Engineering, and being a Jetking Certified CCNA professional. These qualifications, combined with my real-world project experience, have equipped me to share the latest tools, techniques, and industry best practices with you.
Having completed over 30 projects, including Warehouse Management Systems (WMS), E-invoicing platforms, Dental Scheduling Portals, Simulation LMS, Automated Portals, and WhatsApp Portal solutions. So, I understand the challenges and opportunities you’ll face in the IT world. My training focuses on real-world applications, giving you the confidence to solve complex problems and excel in your career.
Join my sessions and see how practical knowledge can transform your future!

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Free courses

  • Online video content
  • Certificate of completion
  • Instructor Q&A
  • Instructor direct message

Paid courses

  • Online video content
  • Certificate of completion
  • Instructor Q&A
  • Instructor direct message