Best SMM Training Institute in Lucknow
Softflew provides SMM training courses in Lucknow, designed to equip individuals with in-depth knowledge and practical skills in social media marketing. Our course covers strategic approaches, content creation, and platform-specific tactics to maximise brand visibility and engagement. We ensure that you gain the skills needed to navigate, thrive and succeed in the dynamic world of social media. Our expert instructors will guide you step-by-step through the fundamentals, starting with the basics of social media platforms and advertising techniques.
Why Learn SMM?
Industry Standard
Essential for Digital Marketing
User-Friendly Platforms
Great for Beginners
Versatile and Flexible
Future-Proof
Softflew Benefits
Interactive Learning Environment
Career Guidance
Hands-on Projects
Career Roadmap
Confident Marketing
Skills You'll Gain After Training
Social Media Management:
Develop foundational skills in social media management to effectively manage and optimize social media profiles.
Content Creation and Curation:
Learn how to create and curate engaging content for various social media platforms to attract and retain followers.
Community Engagement:
Build fundamental skills in community engagement, including responding to comments, messages, and reviews.
Social Media Advertising:
Practise social media advertising techniques to reach target audiences and drive conversions.
Analytics and Reporting:
Gain knowledge of analytics tools and techniques to measure and analyse social media performance.
Strategy Development:
Explore the basics of social media strategy development, developing the ability to create effective SMM plans.
Completion of Softflew’s SMM training in Lucknow will provide participants with essential skills and knowledge to kick start their journey in social media marketing and lay a strong foundation for future learning and growth.
Digital marketing 6 Months Training - Course Contents
BASICS DIGITAL MARKETING
- Introduction To Online Digital Marketing
- Importance Of Digital Marketing
- How did Internet Marketing work?
- Traditional Vs. Digital Marketing
- Types of Digital Marketing
ANALYSIS AND KEYWORD RESEARCH
- Market Research
- Keyword Research And Analysis
- Types Of Keywords
- Tools Used For Keyword Research
- Localized Keyword Research
- Competitor Website Keyword Analysis
- Choosing Right Keywords To The Project
SEARCH ENGINE OPTIMIZATION (SEO)
- Introduction To Search Engine Optimization
- How Did Search Engine work?
- SEO Fundamentals & Concepts
- Understanding The SERP
- Google Processing
- Indexing
- Crawling
ON PAGE OPTIMIZATION
- Domain Selection
- Hosting Selection
- Meta Data Optimization
- URL Optimization
- Internal Linking
- 301 Redirection
- 404 Error Pages
- Canonical Implementation
- H1, H2, H3 Tags Optimization
- Image Optimization
- Landing Page Optimization
- No-Follow And Do-Follow
- Creating XML Sitemap
- Favicon
LOCAL BUSINESS & GOOGLE MAPPING
- Creating Local Listing In Search Engine
- Google Places Setup (Including Images, Videos, Map Etc)
- Search Engine Visibility Reports
- Verification Of Listing
- Google Reviews
OFF PAGE OPTIMIZATION
- Link Building Tips & Techniques
- Difference Between White Hat And Black Hat SEO
- Alexa Rank, Domain
- Link Acquisition Techniques
- Directory Submission
- Social Bookmarking Submission
- Search Engine Submission
- Web 2.0 Submission
- Article Submission
- Image Submission
- Video Submission
- Forum Submission
- PPT Submission
- Classified Submission
- Business Listing
- Blog Commenting
- Infographics Submission
- Profile link creations
SEO UPDATES AND ANALYSIS
- Google Panda
- Penguin
- Humming Bird Algorithm
- Google Penalties
- SEO Tools For Website Analysis And Optimization
- Competitor Website Analysis And Backlinks Building
- Backlinks Tracking, Monitoring, And Reporting
SOCIAL MEDIA OPTIMIZATION (SMO)
- Social Media Optimization
- Introduction To Social Media Networks
- Types Of Social Media Websites
- Social Media Optimization Concepts
- Facebook, Google+, LinkedIn,
- YouTube, Pinterest
- Hashtags
- Image Optimization
GOOGLE ADWORDS OR PAY PER CLICK MARKETING (SEM)
- Google Adwords
- Introduction To Online Advertising And Adwords
- Adwords Account And Campaign Basics
- Ad-words Targeting And Placement
- Ad_words Bidding And Budgeting
- Ad words Tools
- Optimizing Performance
- Ads Type
- Bidding Strategies
- Search & Display Network
- Shopping Ads
- Video Ads
- Universal App Ads
- Tracking Script
- Remarketing
- Performance Monitoring
SOCIAL MEDIA MARKETING (SMM)
- Facebook Optimization
- Fan Page Vs Profile Vs Group
- Creating Facebook Page For Business
- Increasing Fans And Doing Marketing
- Facebook Analytics
- Facebook Advertising And Its Types In Detail
- Creating Advertising Campaigns,
- Creating Strong Profiles On Twitter
- Followers, ReTweets, Clicks,
- Conversions, HashTags
- LinkedIn Optimization
- Branding On LinkedIn
- Marketing On LinkedIn Groups
- Tools & Techniques
GOOGLE WEB ANALYTICS
- Getting Started With Google Analytics
- Navigating Google Analytics
- Real-Time Monitoring
- Audience
- Acquisition
- Traffic Sources
- Behavior
- Content
- Demographics
WEBMASTER TOOLS
- Adding site and verification
- Setting Geo-target location
- Search queries analysis
- Filtering search queries
- External Links report
- Crawls stats and Errors
- Sitemaps
- txt and Links Removal
Quora Marketing
- Introduction To Quora Marketing
- Types Of Ads (Quora Ads)
E-Commerce Marketing
- Understanding Shopping Campaign
- Creating Merchant Center Account
- Creating Shopping Campaign
- Adding Product To Merchant Account
Whatsapp Marketing
- Importance Of Whatsapp Marketing
- Benefit Of Whatsapp Busines
- Setup Of Whatsapp Business