Maximise Your Online Presence with the Best SMO Training Institute in Lucknow!
Join Softflew for comprehensive SMO courses, covering strategies to enhance brand visibility and engagement. Learn from Expert Instructors and Master SMO Today!
Best SMO Institute in Lucknow?
Softflew offers top-notch SMO training courses in Lucknow, designed to equip individuals with in-depth knowledge and practical skills in social media optimization. Our comprehensive course covers all the strategies for enhancing brand visibility and engagement across social media platforms. With Softflew, we learn how to boost brand visibility and engagement on platforms like Facebook, Twitter and other social media apps.
Softflew Benefits
Industry-Standard Curriculum
Expert Instructors
Hands-On Experience
Career Guidance
Certification
Networking Opportunities
Skills You'll Gain After Training?
Completion of Softflew’s SMO training in Lucknow will provide participants with essential skills and knowledge to excel in social media optimization and drive business growth through effective online marketing strategies.
Digital marketing 6 Months Training - Course Contents
BASICS DIGITAL MARKETING
- Introduction To Online Digital Marketing
- Importance Of Digital Marketing
- How did Internet Marketing work?
- Traditional Vs. Digital Marketing
- Types of Digital Marketing
ANALYSIS AND KEYWORD RESEARCH
- Market Research
- Keyword Research And Analysis
- Types Of Keywords
- Tools Used For Keyword Research
- Localized Keyword Research
- Competitor Website Keyword Analysis
- Choosing Right Keywords To The Project
SEARCH ENGINE OPTIMIZATION (SEO)
- Introduction To Search Engine Optimization
- How Did Search Engine work?
- SEO Fundamentals & Concepts
- Understanding The SERP
- Google Processing
- Indexing
- Crawling
ON PAGE OPTIMIZATION
- Domain Selection
- Hosting Selection
- Meta Data Optimization
- URL Optimization
- Internal Linking
- 301 Redirection
- 404 Error Pages
- Canonical Implementation
- H1, H2, H3 Tags Optimization
- Image Optimization
- Landing Page Optimization
- No-Follow And Do-Follow
- Creating XML Sitemap
- Favicon
LOCAL BUSINESS & GOOGLE MAPPING
- Creating Local Listing In Search Engine
- Google Places Setup (Including Images, Videos, Map Etc)
- Search Engine Visibility Reports
- Verification Of Listing
- Google Reviews
OFF PAGE OPTIMIZATION
- Link Building Tips & Techniques
- Difference Between White Hat And Black Hat SEO
- Alexa Rank, Domain
- Link Acquisition Techniques
- Directory Submission
- Social Bookmarking Submission
- Search Engine Submission
- Web 2.0 Submission
- Article Submission
- Image Submission
- Video Submission
- Forum Submission
- PPT Submission
- Classified Submission
- Business Listing
- Blog Commenting
- Infographics Submission
- Profile link creations
SEO UPDATES AND ANALYSIS
- Google Panda
- Penguin
- Humming Bird Algorithm
- Google Penalties
- SEO Tools For Website Analysis And Optimization
- Competitor Website Analysis And Backlinks Building
- Backlinks Tracking, Monitoring, And Reporting
SOCIAL MEDIA OPTIMIZATION (SMO)
- Social Media Optimization
- Introduction To Social Media Networks
- Types Of Social Media Websites
- Social Media Optimization Concepts
- Facebook, Google+, LinkedIn,
- YouTube, Pinterest
- Hashtags
- Image Optimization
GOOGLE ADWORDS OR PAY PER CLICK MARKETING (SEM)
- Google Adwords
- Introduction To Online Advertising And Adwords
- Adwords Account And Campaign Basics
- Ad-words Targeting And Placement
- Ad_words Bidding And Budgeting
- Ad words Tools
- Optimizing Performance
- Ads Type
- Bidding Strategies
- Search & Display Network
- Shopping Ads
- Video Ads
- Universal App Ads
- Tracking Script
- Remarketing
- Performance Monitoring
SOCIAL MEDIA MARKETING (SMM)
- Facebook Optimization
- Fan Page Vs Profile Vs Group
- Creating Facebook Page For Business
- Increasing Fans And Doing Marketing
- Facebook Analytics
- Facebook Advertising And Its Types In Detail
- Creating Advertising Campaigns,
- Creating Strong Profiles On Twitter
- Followers, ReTweets, Clicks,
- Conversions, HashTags
- LinkedIn Optimization
- Branding On LinkedIn
- Marketing On LinkedIn Groups
- Tools & Techniques
GOOGLE WEB ANALYTICS
- Getting Started With Google Analytics
- Navigating Google Analytics
- Real-Time Monitoring
- Audience
- Acquisition
- Traffic Sources
- Behavior
- Content
- Demographics
WEBMASTER TOOLS
- Adding site and verification
- Setting Geo-target location
- Search queries analysis
- Filtering search queries
- External Links report
- Crawls stats and Errors
- Sitemaps
- txt and Links Removal
Quora Marketing
- Introduction To Quora Marketing
- Types Of Ads (Quora Ads)
E-Commerce Marketing
- Understanding Shopping Campaign
- Creating Merchant Center Account
- Creating Shopping Campaign
- Adding Product To Merchant Account
Whatsapp Marketing
- Importance Of Whatsapp Marketing
- Benefit Of Whatsapp Busines
- Setup Of Whatsapp Business