Best SEO Training Institute in Lucknow
Softflew provides best SEO training courses in Lucknow, designed to equip individuals with in-depth knowledge and practical skills in digital marketing. We cover essential strategies, from keyword research to on-page optimization, ensuring you understand how to enhance website visibility and drive organic traffic. Our training equips you with the skills to optimise websites effectively and boost search engine rankings. Whether you’re a beginner or an experienced marketer, our training ensures you’re equipped with the skills and knowledge needed to optimise websites and drive organic traffic.
Why Learn SEO?
Industry Standard
Essential for Digital Marketing
User-Friendly Techniques
Great for Beginners
Versatile and Flexible
Future-Proof
Softflew Benefits
Interactive Learning Environment
Career Guidance
Hands-on Projects
Career Roadmap
Confident Marketing
Skills You'll Gain After Training
SEO Proficiency:
Develop foundational skills in SEO to improve website visibility and ranking on search engines.
Website Optimization:
Learn the basics of website optimization, including on-page and off-page optimization techniques.
Digital Marketing Fundamentals:
Build fundamental digital marketing skills through hands-on projects and marketing strategies.
Collaboration and Communication:
Practice collaboration and communication skills, working in small teams to execute digital marketing campaigns.
Introduction to Analytics:
Gain knowledge of analytics tools and techniques to measure and analyse campaign performance.
Introduction to Content Strategy:
Explore the basics of content strategy and creation, developing the ability to create engaging and SEO-friendly content.
Completion of Softflew’s SEO training in Lucknow will provide participants with essential skills and knowledge to kickstart their journey in digital marketing and lay a strong foundation for future learning and growth.
Digital Marketing Training - Course Contents
BASICS DIGITAL MARKETING
- Introduction To Online Digital Marketing
- Importance Of Digital Marketing
- How did Internet Marketing work?
- Traditional Vs. Digital Marketing
- Types of Digital Marketing
ANALYSIS AND KEYWORD RESEARCH
- Market Research
- Keyword Research And Analysis
- Types Of Keywords
- Tools Used For Keyword Research
- Localized Keyword Research
- Competitor Website Keyword Analysis
- Choosing Right Keywords To The Project
SEARCH ENGINE OPTIMIZATION (SEO)
- Introduction To Search Engine Optimization
- How Did Search Engine work?
- SEO Fundamentals & Concepts
- Understanding The SERP
- Google Processing
- Indexing
- Crawling
ON PAGE OPTIMIZATION
- Domain Selection
- Hosting Selection
- Meta Data Optimization
- URL Optimization
- Internal Linking
- 301 Redirection
- 404 Error Pages
- Canonical Implementation
- H1, H2, H3 Tags Optimization
- Image Optimization
- Landing Page Optimization
- No-Follow And Do-Follow
- Creating XML Sitemap
- Favicon
OFF PAGE OPTIMIZATION
- Link Building Tips & Techniques
- Difference Between White Hat And Black Hat SEO
- Alexa Rank, Domain
- Directory Submission
- Social Bookmarking Submission
- Search Engine Submission
- Web 2.0 Submission
- Article Submission
- Image Submission
- Video Submission
- PPT Submission
- Classified Submission
- Business Listing
- Blog Commenting
- Infographics Submission
- Profile link creations
SEO UPDATES AND ANALYSIS
- Google Panda
- Penguin
- Humming Bird Algorithm
- Google Penalties
- SEO Tools For Website Analysis And Optimization
- Competitor Website Analysis And Backlinks Building
- Backlinks Tracking, Monitoring, And Reporting
LOCAL BUSINESS & GOOGLE MAPPING
- Creating Local Listing In Search Engine
- Google Places Setup (Including Images, Videos, Map Etc)
- Search Engine Visibility Reports
- Verification Of Listing
- Google Reviews
GOOGLE ADWORDS OR PAY PER CLICK MARKETING (SEM)
- Google Adwords
- Introduction To Online Advertising And Adwords
- Adwords Account And Campaign Basics
- Ad-words Targeting And Placement
- Ad_words Bidding And Budgeting
- Ad words Tools
- Optimizing Performance
- Ads Type
- Bidding Strategies
- Search & Display Network
- Shopping Ads
- Video Ads
SOCIAL MEDIA OPTIMIZATION (SMO)
- Social Media Optimization
- Introduction To Social Media Networks
- Types Of Social Media Websites
- Social Media Optimization Concepts
- Facebook, Google+, LinkedIn,
- YouTube, Pinterest
- Hashtags
- Image Optimization
SOCIAL MEDIA MARKETING (SMM)
- Facebook Optimization
- Fan Page Vs Profile Vs Group
- Creating Facebook Page For Business
- Increasing Fans And Doing Marketing
- Facebook Analytics
- Facebook Advertising And Its Types In Detail
- Creating Advertising Campaigns,
- Creating Strong Profiles On Twitter
GOOGLE WEB ANALYTICS
- Getting Started With Google Analytics
- Navigating Google Analytics
- Real-Time Monitoring
- Audience
- Acquisition
- Demographics
WEBMASTER TOOLS
- Adding site and verification
- Setting Geo-target location
- Crawls stats and Errors
- Sitemaps
- txt and Links Removal