Best SEM Training Institute in Lucknow
Softflew offers best SEM training courses in Lucknow, designed to equip individuals with in-depth knowledge and practical skills in search engine marketing. Our course covers key strategies, including pay-per-click advertising and keyword targeting, to drive targeted traffic and increase conversions. We make sure you’re equipped with the skills to create effective SEM campaigns and maximise your return on investment. With our hands-on approach, you’ll learn how to effectively use platforms like Google Ads and Bing Ads to drive targeted traffic to websites and achieve marketing objectives.
Why Learn SEM?
Industry Standard
Essential for Digital Marketing
User-Friendly Platforms
Great for Beginners
Versatile and Flexible
Future-Proof
Softflew Benefits
Interactive Learning Environment
Career Guidance
Hands-on Projects
Career Roadmap
Confident Marketing
Skills You'll Gain After Training
SEM Proficiency:
Develop foundational skills in SEM to create and manage effective advertising campaigns.
Keyword Research and Analysis:
Learn advanced techniques for keyword research and analysis to optimise ad targeting and performance.
Ad Copywriting and Optimization:
Build skills in writing compelling ad copy and optimising ads for maximum click-through rates.
Budget Management:
Learn strategies for effective budget allocation and management to maximise return on ad spend.
Campaign Monitoring and Optimization:
Gain knowledge of monitoring tools and techniques to track campaign performance and make data-driven optimizations.
Conversion Tracking:
Explore methods for tracking and analysing conversions to measure campaign effectiveness and ROI.
Completion of Softflew’s SEM training in Lucknow will provide participants with essential skills and knowledge to excel in search engine marketing and drive business growth through effective advertising strategies.
Digital Marketing Training - Course Contents
BASICS DIGITAL MARKETING
- Introduction To Online Digital Marketing
- Importance Of Digital Marketing
- How did Internet Marketing work?
- Traditional Vs. Digital Marketing
- Types of Digital Marketing
ANALYSIS AND KEYWORD RESEARCH
- Market Research
- Keyword Research And Analysis
- Types Of Keywords
- Tools Used For Keyword Research
- Localized Keyword Research
- Competitor Website Keyword Analysis
- Choosing Right Keywords To The Project
SEARCH ENGINE OPTIMIZATION (SEO)
- Introduction To Search Engine Optimization
- How Did Search Engine work?
- SEO Fundamentals & Concepts
- Understanding The SERP
- Google Processing
- Indexing
- Crawling
ON PAGE OPTIMIZATION
- Domain Selection
- Hosting Selection
- Meta Data Optimization
- URL Optimization
- Internal Linking
- 301 Redirection
- 404 Error Pages
- Canonical Implementation
- H1, H2, H3 Tags Optimization
- Image Optimization
- Landing Page Optimization
- No-Follow And Do-Follow
- Creating XML Sitemap
- Favicon
OFF PAGE OPTIMIZATION
- Link Building Tips & Techniques
- Difference Between White Hat And Black Hat SEO
- Alexa Rank, Domain
- Directory Submission
- Social Bookmarking Submission
- Search Engine Submission
- Web 2.0 Submission
- Article Submission
- Image Submission
- Video Submission
- PPT Submission
- Classified Submission
- Business Listing
- Blog Commenting
- Infographics Submission
- Profile link creations
SEO UPDATES AND ANALYSIS
- Google Panda
- Penguin
- Humming Bird Algorithm
- Google Penalties
- SEO Tools For Website Analysis And Optimization
- Competitor Website Analysis And Backlinks Building
- Backlinks Tracking, Monitoring, And Reporting
LOCAL BUSINESS & GOOGLE MAPPING
- Creating Local Listing In Search Engine
- Google Places Setup (Including Images, Videos, Map Etc)
- Search Engine Visibility Reports
- Verification Of Listing
- Google Reviews
GOOGLE ADWORDS OR PAY PER CLICK MARKETING (SEM)
- Google Adwords
- Introduction To Online Advertising And Adwords
- Adwords Account And Campaign Basics
- Ad-words Targeting And Placement
- Ad_words Bidding And Budgeting
- Ad words Tools
- Optimizing Performance
- Ads Type
- Bidding Strategies
- Search & Display Network
- Shopping Ads
- Video Ads
SOCIAL MEDIA OPTIMIZATION (SMO)
- Social Media Optimization
- Introduction To Social Media Networks
- Types Of Social Media Websites
- Social Media Optimization Concepts
- Facebook, Google+, LinkedIn,
- YouTube, Pinterest
- Hashtags
- Image Optimization
SOCIAL MEDIA MARKETING (SMM)
- Facebook Optimization
- Fan Page Vs Profile Vs Group
- Creating Facebook Page For Business
- Increasing Fans And Doing Marketing
- Facebook Analytics
- Facebook Advertising And Its Types In Detail
- Creating Advertising Campaigns,
- Creating Strong Profiles On Twitter
GOOGLE WEB ANALYTICS
- Getting Started With Google Analytics
- Navigating Google Analytics
- Real-Time Monitoring
- Audience
- Acquisition
- Demographics
WEBMASTER TOOLS
- Adding site and verification
- Setting Geo-target location
- Crawls stats and Errors
- Sitemaps
- txt and Links Removal