Best SMO Training Institute in Lucknow
Softflew offers top-notch SMO training courses in Lucknow, designed to equip individuals with in-depth knowledge and practical skills in social media optimization. Our comprehensive course covers all the strategies for enhancing brand visibility and engagement across social media platforms. With Softflew, we learn how to boost brand visibility and engagement on platforms like Facebook, Twitter and other social media apps.
Why Learn SMO?
Boost Brand Visibility
Enhance Audience Engagement
Drive Website Traffic
Build Brand Authority
Foster Customer Relationships
Future-Proof Your Marketing Strategy
Softflew Benefits
Interactive Learning Environment
Career Guidance
Hands-on Projects
Career Roadmap
Confident Social Media Management
Skills You'll Gain After Training
SEM Proficiency:
Develop strategic SMO plans to achieve marketing objectives and enhance brand visibility.
Platform Optimization:
Learn techniques for optimising social media profiles and pages to maximise engagement and reach.
Content Creation and Curation:
Build skills in creating and curating engaging content for social media platforms to attract and retain audiences.
Audience Analysis and Targeting:
Gain knowledge of audience analysis tools and techniques to identify and target key audience segments effectively.
Community Management:
Learn strategies for managing online communities and fostering meaningful interactions with followers and customers.
Performance Tracking and Analytics:
Explore methods for tracking social media performance and analyzing metrics to measure success and inform strategy adjustments.
Completion of Softflew’s SMO training in Lucknow will provide participants with essential skills and knowledge to excel in social media optimization and drive business growth through effective online marketing strategies.
Digital Marketing Training - Course Contents
BASICS DIGITAL MARKETING
- Introduction To Online Digital Marketing
- Importance Of Digital Marketing
- How did Internet Marketing work?
- Traditional Vs. Digital Marketing
- Types of Digital Marketing
ANALYSIS AND KEYWORD RESEARCH
- Market Research
- Keyword Research And Analysis
- Types Of Keywords
- Tools Used For Keyword Research
- Localized Keyword Research
- Competitor Website Keyword Analysis
- Choosing Right Keywords To The Project
SEARCH ENGINE OPTIMIZATION (SEO)
- Introduction To Search Engine Optimization
- How Did Search Engine work?
- SEO Fundamentals & Concepts
- Understanding The SERP
- Google Processing
- Indexing
- Crawling
ON PAGE OPTIMIZATION
- Domain Selection
- Hosting Selection
- Meta Data Optimization
- URL Optimization
- Internal Linking
- 301 Redirection
- 404 Error Pages
- Canonical Implementation
- H1, H2, H3 Tags Optimization
- Image Optimization
- Landing Page Optimization
- No-Follow And Do-Follow
- Creating XML Sitemap
- Favicon
OFF PAGE OPTIMIZATION
- Link Building Tips & Techniques
- Difference Between White Hat And Black Hat SEO
- Alexa Rank, Domain
- Directory Submission
- Social Bookmarking Submission
- Search Engine Submission
- Web 2.0 Submission
- Article Submission
- Image Submission
- Video Submission
- PPT Submission
- Classified Submission
- Business Listing
- Blog Commenting
- Infographics Submission
- Profile link creations
SEO UPDATES AND ANALYSIS
- Google Panda
- Penguin
- Humming Bird Algorithm
- Google Penalties
- SEO Tools For Website Analysis And Optimization
- Competitor Website Analysis And Backlinks Building
- Backlinks Tracking, Monitoring, And Reporting
LOCAL BUSINESS & GOOGLE MAPPING
- Creating Local Listing In Search Engine
- Google Places Setup (Including Images, Videos, Map Etc)
- Search Engine Visibility Reports
- Verification Of Listing
- Google Reviews
GOOGLE ADWORDS OR PAY PER CLICK MARKETING (SEM)
- Google Adwords
- Introduction To Online Advertising And Adwords
- Adwords Account And Campaign Basics
- Ad-words Targeting And Placement
- Ad_words Bidding And Budgeting
- Ad words Tools
- Optimizing Performance
- Ads Type
- Bidding Strategies
- Search & Display Network
- Shopping Ads
- Video Ads
SOCIAL MEDIA OPTIMIZATION (SMO)
- Social Media Optimization
- Introduction To Social Media Networks
- Types Of Social Media Websites
- Social Media Optimization Concepts
- Facebook, Google+, LinkedIn,
- YouTube, Pinterest
- Hashtags
- Image Optimization
SOCIAL MEDIA MARKETING (SMM)
- Facebook Optimization
- Fan Page Vs Profile Vs Group
- Creating Facebook Page For Business
- Increasing Fans And Doing Marketing
- Facebook Analytics
- Facebook Advertising And Its Types In Detail
- Creating Advertising Campaigns,
- Creating Strong Profiles On Twitter
GOOGLE WEB ANALYTICS
- Getting Started With Google Analytics
- Navigating Google Analytics
- Real-Time Monitoring
- Audience
- Acquisition
- Demographics
WEBMASTER TOOLS
- Adding site and verification
- Setting Geo-target location
- Crawls stats and Errors
- Sitemaps
- txt and Links Removal